As I tasted this beer at the media launch, the poured glasses had been sitting for a short while and the aroma was faint and had mostly dissipated, so my assessment here may be slightly off, but it seemed to be more dominated by malty fruitiness with a VERY faint hint of smokiness that was primarily sweet. Though it didn't smell bad, I would have presumed greater hops and will have to try this again after a fresh pour to be certain. Despite sitting for a short while, though, the rocky white head was excellently retained with a thick, foamy lacing that looked simply gorgeous. Flavorwise, the hops characteristic is predominantly piney and it is well (im)balanced, by which I mean it is fairly dominated by the imbalance of the style, yet without going over the top. Only very faint traces of bready, smoky, peaty rye are present, but enough to add to the enjoyment of this fine brew. With a medium body and a light-medium carbonation, there is ample 'crispness' to this beer and it is quite enjoyable indeed! Grade: A-